Case Study: Customer.io creates closer remote holiday connections with Donut

Customer.io coordinates care package swaps with Donut in 2021

Customer.io, a customer engagement platform, sought to foster team connection and celebrate the end of the year with its remote employees. The challenge was to create a shared, interactive experience that could bridge the physical distance between team members during holiday celebrations. To facilitate this, they utilized Donut's product, Donut Intros.

Donut implemented a solution where Donut Intros was used to coordinate a randomized care package swapping program. This allowed employees to be paired as gift-giving buddies, with each person sending a box of local goodies to the other. The result was a successful program that created tangible connections and closer bonds within the remote team, providing a warm and fuzzy feeling of gift-giving despite the distance.

Customer.io