Case Study: Customer.io builds global team bonding and onboarding rituals with Donut

Customer.io connects 50 employees with Donut's Ami Post program

Customer.io, a globally distributed remote-first company, faced the challenge of maintaining team bonding and personal connections among its employees, whom they call Amis, as the company rapidly grew. To address this, they utilized Donut's integration within Slack to facilitate introductions and create new programs that would foster a tight-knit culture despite the physical distance between team members.

Using Donut, Customer.io implemented the Ami Post program, which automatically pairs colleagues quarterly to exchange physical care packages via snail mail. This initiative, born from an employee's creative welcome campaign, successfully deepened personal connections across the global team. The program saw strong engagement, with 50 employees participating in its first iteration. Furthermore, Donut was used to automate new hire onboarding, welcome messages in correct time zones, and allyship pairings, making it a central tool for building and maintaining company culture.

Customer.io