Case Study: Codecademy builds a thriving Slack learning community with Donut

Codecademy - Customer Case Study

Codecademy, the online coding education platform, wanted to create a safe, welcoming Slack community where beginner coders could connect, ask questions, and stay engaged with one another and with Codecademy. As membership grew quickly, the team needed a scalable way to onboard new members consistently and set clear expectations without manually messaging everyone.

Using Donut, Codecademy automated welcome messages and community guidelines for every new Slack member, helping ensure a consistent Day 1 experience and easier moderation. The community grew from 400 to over 1,000 members in just weeks, while also giving Codecademy valuable insights into learner engagement, feedback, and retention; Donut helped the team maintain an inclusive space that supported both member learning and business learnings.

Codecademy

Alyssa Vigil

Community Manager