Case Study: POP Creates a Lasting Impact with Donut

Build an Onboarding Experience that Creates a Lasting Impact

POP, a digital marketing agency with over 100 employees and a mix of contractors and full-time hires, needed a more flexible onboarding process than a one-size-fits-all approach could provide. They turned to Donut to help create a highly customized onboarding experience that could support different roles, employment types, and timelines.

Using Donut, POP built role-specific onboarding paths with task-based reminders, just-in-time prompts, and automated follow-ups to reduce manual work and keep new hires engaged. The result was less time spent on checklist management and back-and-forth emails, faster contractor ramp-up within the first 48 hours, and a more consistent, personal onboarding experience that also supports culture-building and long-term employee development.

POP

Molly Brady

HR Generalist