Case Study: Bluecore strengthens cross-departmental relationships with Donut

Bluecore - Customer Case Study

Bluecore, an ecommerce data insights platform company, needed to scale quickly without losing its ideas-first culture and strong cross-department relationships. As the team grew, employees were meeting fewer new colleagues and wanted a better way to preserve the “family” feel while encouraging collaboration across teams.

Bluecore implemented Donut, integrated through Slack, to help automate informal mentoring and employee pairings. After an early beta rollout saw an 80% participation rate, the program expanded companywide and created stronger connections, better alignment across departments, and a more connected culture. Donut also sparked positive engagement through shared conversations, photos, and team pride.

Bluecore

Steve DiNardo

Senior Engineer