Case Study: Blue Apron accelerates onboarding and boosts new hire engagement with Donut

Blue Apron - Customer Case Study

Blue Apron used Donut to improve onboarding for new engineering hires, especially when start dates were sporadic and coordination across HR, managers, and teammates was time-consuming. The company wanted new employees to quickly understand the team, the organization, and their role, while also feeling welcomed and set up for success.

With Donut, Blue Apron created personalized onboarding flows that automatically handled introductions, meetings, facility tours, benefits and IT tasks, and manager/director one-on-ones. Donut helped make onboarding “much more smooth,” and John Cline said new hires were onboarded faster and more engaged with the team and work, freeing time to focus on beginner-friendly projects and ramping up more quickly.

Blue Apron

John Cline

Engineering Manager