Case Study: Barnardo’s reignites public connection with a haunting brand film from Don't Panic London

Barnardo’s reignites public connection with Don't Panic London, driving 1.5M+ views

Barnardo’s, the UK's largest children's charity, faced dwindling public awareness and a pressing need to reconnect with audiences amidst a severe cost-of-living crisis. The challenge was to reassert its relevance and emotionally communicate the stark reality of child poverty without adding to audience fatigue. To address this, they partnered with the creative advertising agency Don't Panic London.

Don't Panic London created "Mollusc," a short film using a powerful metaphor of a snail shell to depict a child's emotional withdrawal from poverty. This solution served as the centerpiece of Barnardo's rebrand, making the crisis feel visceral and resonant. The campaign successfully reignited public connection to the charity's renewed brand, achieving over 1.5 million views.

Barnardo’s