Case Study: Institute for Public Relations achieves over 100% increase in online donations and saves hundreds of hours with DonorPerfect

WebLink Saves Hundreds of Hours Per Year for the Institute for Public Relations

The Institute for Public Relations at the University of Florida’s College of Journalism and Communications, led by Director of Development Michelle Hinson, was bogged down by manual event registration and credit-card processing that consumed hundreds of hours and left little time for strategic fundraising, donor cultivation, or board communication.

They implemented DonorPerfect Online and WebLink custom online forms and payment processing to automate registrations, payments, instant receipting, and direct data import into their fundraising database. The change eliminated duplicate data entry, saved hundreds of hours a year, increased online donations by over 100%, improved reporting and audit readiness, and freed staff to focus on fundraising and development.

Institute for Public Relations

Michelle Hinson

Institute for Public Relations