Case Study: The David Sheldrick Wildlife Trust achieves Giving Tuesday fundraising success with DonorPerfect

The David Sheldrick Wildlife Trust - Customer Case Study

The David Sheldrick Wildlife Trust is a 40-year-old East African conservation organization that rescues and rehabilitates orphaned elephants and rhinos. Under Executive Director Melissa Sciacca, the Trust faces the ongoing challenge of keeping international supporters engaged year‑round and turning that engagement into measurable Giving Tuesday donations to fuel rescues, anti‑poaching work, and community education.

Melissa’s team uses five proven tactics—compelling original content, specific goal‑oriented asks, incentives like matched gifts, mission‑aligned campaign differentiation, and disciplined post‑campaign analysis in tools like DonorPerfect and Constant Contact. Those practices have driven “enormous” Giving Tuesday success, produced clear benchmarks for growth, and helped secure the sustained support needed to return animals to the wild.

The David Sheldrick Wildlife Trust

Melissa Sciacca

Executive Director