Case Study: TechForce Foundation raises $2M in one year with DonorPerfect

TechForce Foundation - Customer Success Story

TechForce Foundation, led by CEO Jennifer Maher, works to promote transportation technician careers and expand access to technical education. The organization faced the dual challenge of changing perceptions that four-year college is the only path and recruiting and funding diverse students—including women, who make up only about 2% of the U.S. auto care workforce.

TechForce used a multichannel fundraising strategy built on storytelling: high-quality videos, live speaker-driven events at trade shows, and an easy mobile donation flow via DonorPerfect’s online form, plus the Women Techs Rock initiative to recruit more women. That approach generated strong engagement, enabled TechForce to award roughly $2 million in grants and scholarships in a single year, and helped Jennifer Maher earn 2019’s Woman of the Year in Auto Care.

TechForce Foundation

Jennifer Maher

Chief Executive Officer