Case Study: Winchester Rescue Mission achieves $90,000 in fundraising and stronger donor retention with DonorPerfect

Determined Pastor Raises $90,000 for Homelessness on Cross-Country Motorcycle Ride

Winchester Rescue Mission, led by Director Brandan Thomas (also pastor at Canvas Church), set out to raise $10,000 and national awareness for homelessness and mental-health–related causes. To meet that goal he organized a cross-country motorcycle trek—stopping at 16 rescue missions—to share stories, volunteer on-site, and livestream updates to donors.

Branded the #RescueRide, Brandan leveraged social media, local and national media relationships, in-kind gifts and volunteers, and adopted DonorPerfect to capture and steward supporters. The campaign far exceeded expectations, raising $90,000, attracting significant donations (including a Harley and covered travel costs), expanding volunteer engagement, funding plans to hire onsite mental-health staff, and drawing interest for a potential documentary.

Winchester Rescue Mission

Brandan Thomas

Director