Case Study: The Princess Margaret Cancer Foundation raises $927,021 with DonorDrive live stream fundraising

How The Princess Margaret Cancer Foundation Raised $920,000+ with Livestream Fundraising

The Princess Margaret Cancer Foundation wanted to diversify revenue and reach a new audience by launching a live stream fundraising event tied to the gaming community, but had no prior experience running this kind of program. They partnered with DonorDrive and used its live stream fundraising virtual event tools to create Quest to Conquer Cancer.

DonorDrive helped The Princess Margaret Cancer Foundation deliver a seamless, branded streaming experience with Twitch and other integrations, gamification features, and strong fundraising tools. The event raised $357,526 in 2020 and $569,495 in 2021, totaling $927,021 over two years, while also bringing in younger supporters from around the world and generating a strong return with low virtual-event logistics.

The Princess Margaret Cancer Foundation

Steve Merker

Vice President of Corporate and Community Partnerships