Case Study: Muscular Dystrophy Association increases online revenues with DonorDrive

How MDA Increased Online Revenues with DonorDrive

The Muscular Dystrophy Association (MDA) needed a modern digital fundraising platform after years of relying on outdated systems that were costly to maintain and difficult to update. To support its peer-to-peer events, individual giving, DIY fundraising, and mobile needs, MDA turned to DonorDrive for a more flexible solution that could integrate with its Salesforce-based supporter database.

With DonorDrive, MDA consolidated programs onto one platform, launched new campaigns faster, and built a custom API integration to send data into Salesforce Nonprofit Success Pack. The organization reduced annual technology costs, cut payment gateways from 83 to 1, improved reporting and stewardship, and increased sustainer giving by 65%, while also gaining the ability to test new fundraising ideas like live stream and virtual campaigns.

Muscular Dystrophy Association

Mary Spiros

Director, Marketing Data, Insights & Analysis