Case Study: McDonald's Australia achieves 500% increase in employee safety engagement and participation with Donesafe

How the McDonald’s EHS team raised the profile of safety and increased employee participation

McDonald’s Australia, with more than 970 restaurants and 100,000+ employees, faced slow, paper‑based safety reporting that hid network‑wide hazards and made retrieving historical reports a huge time drain. To simplify reporting and boost frontline engagement, McDonald’s partnered with Donesafe to implement a modern EHS safety management platform that put incident logging and safety resources at employees’ fingertips.

Donesafe replaced manual logs with an automated, configurable EHS system that encouraged staff feedback during a trial and made safety data visible across the business. After an Australia‑wide rollout, McDonald’s saw safety participation jump 500% company‑wide, a 95% employee acceptance rate, faster incident resolution (including a sharp drop in burns after aggregated data revealed a grill issue), and richer records via photo/CCTV uploads — delivering measurable improvements in safety culture and responsiveness.

McDonald's

Adrian Ditcher

National Workplace Safety Manager