Case Study: Butterball achieves 10% awareness growth and tripled sales with Domus

Butterball boosts awareness by 10% and triples sales with Domus

The customer, Butterball, a leader in poultry products, faced the challenge of differentiating its brand in a saturated marketplace. The vendor Domus, a full-service advertising agency, was engaged to help address this.

Domus created the Fresh Trace campaign, which included an on-package freshness guarantee, new packaging, and integrated marketing. This solution increased awareness of Butterball Chicken by 10% and tripled annual sales from 40 million to 120 million pounds, delivering a significant return on investment.

Butterball