Case Study: Zippo achieves revenue growth and unified marketing insights with Domo

Zippo - Customer Case Study

Zippo Manufacturing, best known for its iconic lighter but also selling hundreds of products across outdoor gear, candles and more, struggled with fragmented marketing and operational data across channels and regions. Without a single source of truth, the marketing team couldn’t connect awareness activity to bottom-line impact or quickly diagnose issues like cart abandonment and inventory bottlenecks.

By deploying Domo as a centralized, near‑real‑time data platform and using consumption‑based pricing to scale access, Zippo harmonized global teams and optimized spend and content based on actionable insights. The company saw a 12% increase in attributed revenue, 32% growth in cart‑flow revenue, and $250,000 in annual shipping savings, plus faster campaign pivots, improved conversion marketing, and automated ETLs to prevent stockouts and boost reorders.

Zippo

Brent Tyler

Vice President of Global Marketing