Case Study: World Rugby achieves proven sponsor ROI and data‑driven growth with Domo

World Rugby Grows the Future of the Sport With Domo

World Rugby, the Dublin‑based international federation that oversees rugby for 128 national member federations and a global fanbase of about 500 million, faced a data challenge: dozens of systems produced ticketing, broadcast, social and match statistics that were siloed, making it hard to prove sponsor ROI, share timely insights, or drive consistent decision‑making across the organization.

By centralizing data in Domo and using Domo Everywhere with personalized dashboards and permissions, World Rugby gave teams and sponsors instant access to the KPIs that matter. Adoption flipped in about 18 months—teams now build their own dashboards—sponsors receive customized, real‑time reports to demonstrate ROI, and executives use data to inform rule changes and player‑welfare decisions, enabling better sponsor relationships and faster growth across established and emerging markets.

World Rugby

Anthony Downey

Business Partner & Projects Manager