Case Study: Mark Brand achieves real-time, data-driven homelessness advocacy with Domo

With Domo, Mark Brand transforms the conversation around homelessness

Mark Brand, a chef, professor, and social-impact entrepreneur who runs Save On Meats, five other Vancouver businesses, and U.S. charities, built a token meal program in 2012 that has served over two million meals. As he expanded advocacy work to address homelessness, isolation, and poverty, he faced a major challenge: disparate, outdated data (PDFs, spreadsheets, annual counts) and no real-time, mobile way to run his businesses or to aggregate trusted homelessness statistics for advocacy.

Domo provided a mobile-first solution with 500+ connectors and a direct Profitek integration, delivering real-time dashboards on Mark’s phone that combine POS, inventory, labor, financials, and cleaned homelessness data from dozens of sources. The result: clearer operational visibility and profitability, the ability to stay connected while traveling, and powerful, shareable, granular data — including plans to feed the PAL app into Domo — so Mark can better inform communities, drive advocacy, and scale programs that reduce homelessness.

Mark Brand

Mark Brand

Social Impact Entrepreneur/Chef/Educator