Case Study: Martinelli’s achieves unified data visibility and faster reporting with Domo

What if data could help extract more insights

Martinelli’s, a 350-employee consumer packaged goods company known for its apple juices and ciders, had modernized several back-end systems but still relied on a decades-old ERP and spreadsheet-driven planning that left leaders with little actionable insight. With a lean IT team, the company needed a BI solution that could quickly unify data and be managed without heavy developer resources.

Using Domo (with partner Moss Adams), Martinelli’s connected SAP S/4HANA, Workday Adaptive Planning, ADP and other sources via pre-built connectors and integrated ETL to create reusable dashboards and a single source of truth. The result: sales and executives gain real-time visibility into production, invoicing and promotions, reporting time fell from hours to minutes, customer conversations improved, and the company shifted from instinct-driven decisions to data-driven planning.

Martinelli’s

Warren Sampson

Senior Manager, Planning and Information