Case Study: Spinach achieves real-time insights and boosted productivity with Domo

We call Domo the argument settler, because it solves our disputes

Spinach is a Melbourne-based full-service agency (20 employees) that was struggling as client data volumes grew: talented consultants were spending hours on manual, quickly outdated reporting and the agency needed better-quality, real-time insights to predict advertising outcomes and increase productivity and accountability.

Spinach implemented Domo across its client base, integrating media, client sales, research and analytics data to deliver real-time dashboards and attribution models. The platform eliminated much of the grunt work, empowered fact-based decisions across the team, improved attribution and client outcomes, elevated the agency’s consultancy work and delivered measurable productivity gains (around a 10% uplift to the bottom line).

Spinach

Ben Willee

General Manager and Media Director