Case Study: Visit Orlando achieves up to 91% reduction in paid-search cost-per-click with Domo

Visit Orlando - Customer Case Study

Visit Orlando, the region’s tourism association responsible for marketing the nation’s most-visited city, faced the challenge of optimizing a multi‑million‑dollar media buy spread across three agencies, dozens of channels, five languages and ten countries. Fragmented data sources and inconsistent naming conventions made it slow and difficult for the team to monitor campaign performance and act quickly.

By implementing Domo’s BI and analytics platform with connectors to Google Analytics, social channels, email platforms and agency databases, Visit Orlando consolidated campaign data into a single visualization layer and democratized access for more than 70 users. The organization gained near‑real‑time visibility, standardized taxonomy across agencies, accelerated successful campaign rollouts across markets, and achieved as much as a 91% reduction in paid search cost per click.

Visit Orlando

Kimberly Moy

Digital Marketing Manager