Case Study: Velasca achieves 23% cost reduction and real-time centralized analytics with Domo

Velasca - Customer Case Study

Velasca is an Italian direct-to-consumer footwear brand known for handmade shoes and rapid European growth (70+ employees, 16 shops, €12.9M revenue in 2022). To sustain expansion and serve both online and in-store customers, Velasca faced fragmented, slow data across systems that hampered inventory planning, customer analytics, and real-time marketing optimization.

Partnering with BitBang and Domo, Velasca centralized all data into a single, near-real-time analytics hub, automated reporting, and empowered teams with self-serve dashboards. The change cut costs by 23% and saved 18% of time, while driving business growth: total revenue +61% year-over-year, AIV +7.8%, AOV +12.3%, and increased client spend +16.4%, plus improved inventory, logistics, and customer decision-making.

Velasca

Leonardo Stenico

CTO