Case Study: Univision achieves 80% growth in yield and over 100% revenue growth with Domo

Univision - Customer Case Study

Univision, the largest Spanish-language broadcast network in the U.S., faced a critical data challenge: it had no real-time, granular visibility into revenue, impressions and cost per impression by device, platform, or partner, so decisions and yield optimizations were delayed by days. Without timely insights, the team was largely focused on engineering the data instead of analyzing it.

By launching Domo and going live within six weeks, Univision gained fast, accurate, and manipulable dashboards that shifted the team from engineering to full-time analysis, uncovered a much larger mobile app inventory, and enabled targeted programmatic strategies. The result was dramatic — an 80% increase in yield in the first quarter after deployment and more than 100% revenue growth in the most recent quarter — with the team using Domo every few days to monitor and optimize performance.

Univision

David Katz

VP, General Manager for Programmatic Revenue and Operations