Case Study: Tribune Publishing achieves higher client retention and faster reporting with Domo

Tribune Publishing - Customer Case Study

Builder Media Solutions, a Chicago-based full-service marketing agency spun out of Tribune Publishing that focuses on helping residential builders sell homes, faced a slow, manual reporting process that mashed together multiple data sources each month. That work routinely consumed about two weeks per reporting period, made it hard to attribute campaign impact, and contributed to a roughly 50% client retention rate.

By adopting Domo, Builder Media centralized Google Analytics, CallRail, Google AdWords, Zillow, Trulia and other channels into a single dashboard, gaining week-to-week visibility into campaign performance. The solution cut reporting time, enabled clear attribution of marketing value to clients, supported faster, data-driven analysis, and helped the agency scale, strengthen pitches, and improve client retention and operational efficiency.

Tribune Publishing

Thomas Schager

General Manager