Case Study: Traeger Grills achieves real-time business visibility and faster decisions with Domo

Traeger Grills disrupts an entire industry with real-time digital transformation

Traeger Grills, founded in 1985 and famed for pioneering wood-pellet convection grilling, has evolved into a maker of cloud-connected grills and a lifestyle brand. As the company scaled, critical business data was scattered across dozens of systems and a legacy ERP, leaving leadership without real-time visibility and limiting their ability to manage operations by anything other than instinct.

By adopting Domo, Traeger centralized live data from sources like their ERP, Salesforce, Google Analytics, NOAA and shopping cart systems into real-time dashboards and phone alerts. This gave teams instant insight to catch issues early, adjust campaigns and supply chains on the fly, and make faster decisions—contributing to hundreds of millions in annual sales and a fiercely loyal “Traegering” customer following.

Traeger Grills

Jeremy Andrus

Chief Executive Officer