Case Study: Tipico achieves rapid self-service BI and halves ad-hoc report requests with Domo

Tipico - Customer Case Study

Tipico, Germany’s largest sports-betting operator, processes roughly 500 million bets daily across its website and 1,100 retail locations, generating about 700 GB of data per day. Its BI team was overwhelmed by roughly 100 ad hoc report requests a month that each took 9–12 hours to produce, slowing decision-making in an industry that needs minute-by-minute insight.

By implementing Domo, Tipico enabled self-service BI for more than 200 users, cutting ad hoc requests by 50% and reducing report creation from around 12 hours to minutes. Domo consolidated eight billion rows into 360° customer profiles, delivered real-time mobile access, and empowered marketing, sportsbook, payments, fraud prevention and retail teams to act faster—improving CRM for VIPs, informing retail decisions, and enabling predictive, real-time actions across the business.

Tipico

Adrian Vella

Head of Data and BI