Case Study: Loveland Living Planet Aquarium achieves real-time data insights and operational efficiency with Domo

The Loveland Living Planet Aquarium needed a way to centralize their business data for better decisions company-wide. Domo delivered

Loveland Living Planet Aquarium, a Draper, Utah non‑profit that educates over 100,000 students annually and showcases global ecosystems, was hindered by fragmented business data. Critical information lived in multiple systems (Gateway ticketing, Salesforce, ADP, QuickBooks, Google Sheets, social and web analytics), visualizations were scarce, and leaders lacked real‑time, easy‑to‑consume reports—slowing decisions and operational efficiency.

By adopting Domo to centralize and visualize data, executives and managers now access real‑time dashboards on phones, cutting board reporting from 15 minutes to five and enabling richer, faster insights. The aquarium uses cross‑channel KPI comparisons for accurate marketing projections (helping triple funding this year), critical alerts for animal habitat conditions, and media‑tracking to measure attendance spikes—raising organizational performance and strategic decision‑making.

Loveland Living Planet Aquarium

Chris O’Meara

Controller