Case Study: Texas Tech Credit Union achieves smarter member experiences and streamlined lending with Domo

Texas Tech Credit Union Delivers a Smarter Member Experience With Domo

Texas Tech Credit Union (TTCU), a Lubbock-based financial cooperative serving more than 30,000 healthcare professionals, educators and their families, struggled with fragmented data and slow, untrusted reporting that hindered marketing, lending and executive decision-making. With 142 employees and multiple data sources, TTCU needed a faster, more reliable way to turn member data into actionable insight.

By deploying Domo BI & Analytics and building a member engagement model, TTCU consolidated data, improved campaign targeting, centralized lending decisions and introduced real‑time dashboards, alerts and board reporting. The results: faster, data-driven decisions, optimized marketing ROI, fraud detection improvements, and a tenfold increase in lending production per loan officer (about $400K to ~$4M/month) while reducing lenders from 12 to 4.

Texas Tech Credit Union

Chris Hutson

Chief Executive Officer