Case Study: TaylorMade achieves company-wide mobile access to real-time insights with Domo

TaylorMade Golf drives business performance with Domo

TaylorMade Golf, a leading manufacturer of clubs, balls, and gear with about 1,600 employees, struggled to scale analytics with just five BI analysts and fragmented data across sales, marketing, operations and external partners. Their existing BI tools made data gathering slow and limited, causing delays and decisions based on intuition rather than hard data.

By adopting Domo, TaylorMade consolidated internal and third‑party data with pre-built connectors and ETL, delivered curated datasets and interactive dashboards, and enabled native mobile access. The result: faster, organization‑wide access to a single source of truth—executives get daily global sales visibility, sales teams identify regional bestsellers to grow retail relationships, marketing tracks market share quickly, and warehouse teams resolve issues on the floor.

TaylorMade

David Damitz

Global Business Intelligence Team Lead