Case Study: Sportsnet achieves 40+ hours saved in reporting and reduces churn with Domo

Sportsnet Scores Winning Customer Insights With Domo

Sportsnet, Canada’s leading sports network and operator of the SN NOW streaming service, needed to turn massive cross-platform viewership and subscription data into timely, actionable insights. Disparate dashboards and manual reporting ate up analytics time and limited marketers’ ability to create targeted campaigns and proactively address churn.

By consolidating all data in Domo and deploying a single self-serve dashboard that updates each morning, Sportsnet empowered business users to slice audiences by team, sport, region, and subscription behavior. The change saved 40+ hours of reporting per month, drove a 10% churn reduction among those receiving retention messaging, improved cost-per-acquisition by 15% through lookalike targeting, and accelerated data-driven decision-making across the organization.

Sportsnet

Sylvan Grunwald

Head of Growth Analytics