Case Study: Sage Software achieves real-time, metrics-driven marketing visibility with Domo

Sage Software - Customer Case Study

Sage North America, a provider of business management software for small and midsize organizations, struggled to be truly data-driven: reports took too long to build and share, and visibility across platforms like Eloqua, Microsoft SQL Server and Google Analytics was limited, leaving teams guessing and unable to move quickly.

By implementing Domo, Sage centralized and visualized real-time data in dashboards accessible on desktop and mobile, giving marketing and leadership immediate insight into registrations, revenue and sponsorships. The result was faster, more informed decision-making, elimination of guesswork and a company-wide shift to a metrics-driven, risk-tolerant culture.

Sage Software

Gabie Boko

EVP Marketing