Case Study: SABMiller achieves global real-time data visibility and faster decision-making with Domo

SAB Miller - Customer Case Study

SABMiller, a London-based multinational brewer with operations in 80 countries and more than 200 brands, struggled with fragmented, agency-driven data and a lack of global comparability. The company needed a standardized, plug-and-play system to consolidate disparate sources (e.g., Salesforce, Google Analytics, ExactTarget) and enable deeper, faster insights across brands and markets.

By deploying Domo, SABMiller gained real-time visibility, a uniform measurement framework and rapid access to consolidated data, making troubleshooting and accountability clear at the local brand level. The platform turned routine data into day-to-day brand management tools, speeding decision-making and improving performance oversight across the organization.

SAB Miller

Charlie Hiscocks

Director for Integrated Activation Capability