Domo
186 Case Studies
A Domo Case Study
Philz Coffee, a fast-growing specialty coffee chain known for individually brewed, customized cups, expanded from a single San Francisco shop to locations across multiple U.S. markets. As the business scaled, its spreadsheet-driven reporting became a bottleneck—store sales and transaction data were manually collected, slow to consolidate, and lacking secure, centralized dashboards and permissioning.
By implementing Domo to connect in-store and mobile systems, Philz launched real-time dashboards that give store managers, area leaders, and executives instant access to sales and customer-experience metrics. The change eliminated 16 hours of monthly reporting work, made sales and CX data widely accessible for operational decisions (like promoting popular blends), and spurred broader cross-functional use of data across the company.
Claire Morrison
VP of Operations