Case Study: Pasarnow achieves 90% reduction in food waste and ~20% lower delivery costs with Domo

Pasarnow - Customer Case Study

Pasarnow is an Indonesian food‑supply startup that connects rural farmers with restaurants in Jakarta. The company needed near‑real‑time data to improve forecasting, reduce food waste, target high‑value customers, and fix cash‑flow and logistical inefficiencies, but struggled with manual data integration and a lack of easy‑to‑use analytics.

After adopting Domo, Pasarnow integrated its data in days and built dashboards for customer clustering, demand forecasting, delivery optimization, and accounts‑receivable analysis. The results: food waste dropped from 10% to 1% (a 90% reduction), cost per delivery fell by about 20%, late payments were virtually eliminated, and revenue and farmer pricing stability improved.

Pasarnow

Donald Wono

Co-Founder and Chief Technology Officer