Case Study: Outcast reduces onboarding from weeks to hours and delivers faster client insights with Domo

Outcast delivers client insights faster with Domo

Outcast, a 100-person integrated agency serving tech clients, struggled to deliver timely, consistent campaign insights because account teams manually compiled data from many social and paid channels. A difficult-to-use BI tool and siloed expertise made it hard to get a single source of truth, hampering real-time decisions and leading to long onboarding and reporting cycles.

By adopting Domo’s connectors and self-serve dashboards, Outcast automated near-real-time data ingestion, standardized reporting, and made analytics intuitive for both teams and clients. The agency cut client onboarding from weeks to hours, now delivers reports 100% on time, increases data integrity, and reallocates analyst time from report-building to generating strategic insights — boosting client confidence and campaign performance.

Outcast

Aaron Lemley

Senior Director of Marketing Analytics