Case Study: OPENLANE achieves 95% monthly customer data access and boosts user engagement with Domo Everywhere

Openlane drives more user engagement with Domo

OPENLANE operates an online wholesale marketplace that helps auto dealers buy and sell used vehicles. Rapid growth produced large volumes of transaction and market data, and dealers needed immediate, transparent access to that intelligence instead of waiting for manual reports — a requirement for creating a level playing field and improving decision-making across buyers and sellers.

OPENLANE embedded Domo Everywhere into its platform to deliver curated visualizations, maps, and self-service analytics directly in the app. The change drove strong engagement (approximately 95% of customers access data monthly), eliminated report backlogs, enabled a five-person team to do work that would otherwise require many more staff, and helped dealers expand geographic reach, refine pricing strategies, and build trust in the marketplace.

OPENLANE

Woods Denny

Vice President of BI