Case Study: Odele achieves real-time sales insight and optimized inventory management with Domo

Odele Makes Its Business Shine With Domo

Odele, a clean-beauty CPG startup, set out to build a data-driven business as it scaled into major retailers. Early on the team was hampered by manual, unwieldy spreadsheets that consumed time and obscured visibility into sales performance, promotions, and store-level inventory.

By adopting Domo BI & Analytics, Odele gained real-time, SKU- and store-level dashboards to monitor sales velocity, test promotions, and detect out-of-stocks, allowing smarter forecasting, assortment, and inventory allocations. The outcome was faster, more accurate decisions, improved shelf availability that strengthened retailer relationships, and substantial time savings—giving the founders better insights and peace of mind.

Odele

Britta Chatterjee

Co Founder