Case Study: NRL Mortgage achieves 33% lower lead acquisition costs and real-time KPI visibility with Domo

NRL Mortgage Creates a Better Home for Data With Domo

NRL Mortgage, a national lender with 80 branches in 48 states, struggled with fragmented reporting: its legacy mortgage BI tool handled loan origination but couldn’t combine LOS data with general ledger, payroll, CRM and marketing systems. That left the company unable to accurately track lead ROI, standardize branch processes, or make timely staffing and operational decisions.

Partnering with Domo and Richey May (RM Analyze App), NRL consolidated all data into a single BI platform with near‑real‑time KPIs accessible to branch managers. The result: clearer visibility into cost-to-originate, loan officer profitability and headcount productivity, a roughly one‑third reduction in lead acquisition costs (from about $3,500 to $2,200 initially), and avoided roughly $750,000 in unnecessary hiring while improving pipeline and operations management.

NRL Mortgage

Joe DeDominicis

CFO and Chief Technology Officer