Case Study: Nativo achieves faster, scalable reporting and 50% fewer broken selectors with Domo

Nativo - Customer Case Study

Nativo, a platform that connects brands and publishers, was held back by a spreadsheet‑driven reporting process that crashed at 150,000 rows, forced month‑only views, and required separate reports for placement or device data—making it slow and difficult to get actionable insights.

By adopting Domo (including Magic ETL), Nativo automated nightly data loads, gained day‑level granularity, and built visual dashboards and exportable cards for faster client presentations. Reporting time dropped from days to minutes, tracking improved ~90%, broken selectors fell 50%, Zendesk‑Salesforce ticket mapping went from 50% to under 5%, and the company now uses a single source of truth to spot and fix issues before clients notice.

Nativo

Daniel Rabiner

Associate Director, Business Operations