Case Study: National Geographic achieves real-time ROI and actionable insights with Domo

National Geographic - Customer Case Study

The National Geographic Society, a leading nonprofit focused on geography, science and conservation, faced limited visibility into its digital performance because data lived in disparate sources. Teams struggled to analyze information quickly and turn it into clear, actionable stories for marketing and membership programs.

By deploying Domo to integrate and visualize multiple data sources and enable mobile collaboration, National Geographic gained real-time insight into campaign ROI, campaign- and creative-level CPA, and membership acquisition performance. The platform improved transparency across the organization, reduced reporting time from hours to minutes, and delivered measurable optimization and productivity gains.

National Geographic

Mia Vallo

Director of Marketing and Business Intelligence