Case Study: Natio achieves real-time trend forecasting and inventory optimization with Domo

Natio Finds Beauty in Its Data With the Help of Domo

Natio is a family-owned Australian natural beauty brand with hundreds of SKUs sold across dozens of channels. The company struggled to understand which products and colors resonated with customers because its retailer sales feeds were high-level, slow and hard to drill into—leaving leaders steering the business without visibility into category- or color-level drivers.

By implementing Domo to pull frequent, unified data from retailers, distributors, factories and internal teams, Natio gave sales, marketing, product development and finance a single real-time view of performance. The team now uses actionable dashboards daily to forecast breakout colors, protect holiday bestsellers from going out of stock, align cross-functional decisions, and increase revenue by proactively working with retailers—turning previously stale reports into timely insights at the channel, category and color level.

Natio

Paul Gascoigne

National Sales Manager