Case Study: NAB achieves unified, real-time marketing performance measurement with Domo

NAB maximizes its marketing performance with the help of Domo

National Australia Bank (NAB), one of Australia’s largest banks, faced inconsistent, siloed campaign reporting across dozens of channels and three business units. Reliant on spreadsheet-driven processes, the marketing team struggled with delayed, error-prone views of performance that hampered timely optimization and cross-unit comparison.

By adopting Domo to connect 30+ data sources, NAB centralized marketing data into near‑real‑time dashboards for executives and campaign managers, enabling consistent measurement, faster budget reallocation, and advanced predictive modeling. The result: more accurate, trusted data, improved campaign performance and efficiency, and greater confidence from stakeholders — “I cannot see how we could do our jobs without Domo,” said Bob Gatsis, NAB Head of Marketing Performance Management.

NAB

Bob Gatsis

Head of Marketing Performance Management