Case Study: MX achieves 2x pipeline growth and empowers employees with Domo

MX Uses Domo to Empower It’s Employees as It Transforms the Future of Money

MX helps banks, credit unions, and fintechs deliver modern financial experiences by connecting and leveraging customer data. As MX scaled rapidly, the company needed a way to give employees across departments better access to actionable data—for career development, operational KPIs, and to align sales and marketing—so teams could make smarter decisions and sustain growth.

MX deployed Domo organization-wide with dedicated departmental admins, real-time dashboards, and a single source of truth for sales and marketing. HR uses the platform to combine performance and peer insights for development, while sales taps marketing momentum via shared dashboards—driving greater alignment, trust, and effectiveness. The program helped double pipeline year-over-year, boost sales effectiveness, increase engagement, and reduce turnover.

MX

Bryce Nobles

Growth Leader