Case Study: MasterCard achieves real-time marketing optimization and 200 hours/month saved with Domo

MasterCard - Customer Case Study

MasterCard, a global payments technology company, needed to move beyond static reporting to optimize its digital marketing investments. Marketing data lived in silos and was assembled manually, producing outdated, fragmented views that left teams spending more time piecing data together than analyzing it.

By adopting Domo as a single source of truth, MasterCard consolidated campaign and social data into real time dashboards, enabling teams to drill into insights and continually optimize content and spend. The platform eliminated ambiguity, saved about 200 hours of manual reporting per month, and delivered customized executive, regional, and market-level views that improved marketing effectiveness and business-driving decisions.

MasterCard

Curt Fournier

VP, Digital Marketing Analytics