Case Study: Life Time achieves data-driven growth and operational agility with Domo

Life Time empowers healthy lives and a healthy business with Domo

Life Time is an omnichannel healthy-lifestyle company with nearly 160 athletic clubs, a fitness app, events, and 30,000 employees. During rapid growth and the pandemic-driven shift to digital offerings, the company struggled to make decisions from anecdote and slow, spreadsheet-driven finance reports and needed a way to turn member and operational data into timely, actionable insight.

By deploying Domo’s BI and analytics platform, Life Time centralized app, membership, and financial data for about 800 users, enabling executives to see member goals, optimize classes and facility layouts by region, and iterate quickly on products. The team launched a virtual weight-loss program and grew app usage to 70,000 members in six months, while finance moved to automated, real-time reporting—speeding decisions and improving targeted offerings across locations.

Life Time

Amber McMillan

Senior Vice President