Case Study: ESPN achieves real-time fan engagement and sentiment insights with Domo

Keeping a pulse on fan engagement

ESPN needed a better way to keep a pulse on fan engagement across its TV and streaming lineup — monitoring likes, comments and overall sentiment in real time and tying that social data back to how fans were being handled in the contact center.

ESPN implemented the Nielsen Social Program App to track daily Nielsen social content ratings and fan sentiment for all programming and compare those insights with contact‑center interactions. The app gave ESPN a comprehensive view of fan sentiment and helped the team keep messaging on‑brand and consistent throughout the entire fan experience.

ESPN