Case Study: Intermix achieves 50% fewer online order declines and smarter omnichannel personalization with Domo

Intermix - Customer Case Study

Intermix is a boutique fashion retailer that pairs curated designer assortments with complimentary styling services. The company had valuable customer data siloed across marketing, ecommerce and stores, leaving stylists and store managers without visibility into customers’ online browsing, carts or promotion impacts — and causing inventory oversells and cancelled web orders.

Intermix implemented Domo to unify customer, order and marketing data and democratize dashboards for web teams, marketers, buyers and store stylists. The platform enabled stylist-facing customer views, omnichannel fulfillment from stores, and smarter marketing spend decisions; Intermix expanded to 125 Domo users and cut online order declines by half while improving customer targeting and lifetime-value modeling.

Intermix

Emily Peterson

Director, Analytics & Strategy