Case Study: Unilever achieves $25M in COVID-19 relief with Domo

How Unilever used Domo Everywhere to measure the impact of its United for America initiative

Unilever launched the United for America initiative to support communities hit by COVID-19 but faced the urgent challenge of coordinating and tracking donations, volunteer activity, and partner efforts across the US with less than three months to launch. The company needed a fast, centralized way to capture volunteer hours, donations and impact across many partners and locations.

Using Domo Everywhere and packaged apps, Domo built a real‑time data ecosystem with public embeds, partner portals, and Form Builder/Form Viewer for easy volunteer reporting, plus social listening via Brandwatch. The solution enabled live tracking and shared insights that helped deliver more than $25 million in goods and services (14 million products), mobilize 1,116 volunteers for 5,000+ hours, support 246 food banks across 249 metropolitan areas, generate ~15 million social reach, and earn Ventana Research’s Digital Leadership Award for Analytics.

Unilever

Alessandro Ventura

CIO and Head UniOps Market Operations