Case Study: PuroEGO (Spanish fashion retailer) achieves faster data-driven decisions and a 10% margin boost with Domo

How does data help with smart business decision-making

PuroEGO is a Madrid-based apparel retailer founded in 2007 with about 80 employees and €10M in revenue. The company relied on manual Excel reporting that took two days to produce, leaving leadership “working blind” early each week and lacking timely visibility into daily margins and stock surplus needed to plan stock rotation and pricing.

Working with partner Luce IT, PuroEGO deployed Domo’s BI SaaS to automate daily data updates and provide real-time dashboards. The change sped access to information by 35%, enabled monthly rather than biannual stock moves, cut surplus by 7% year-over-year and lifted margins by 10% annually — allowing faster, data-driven decisions and less reliance on discounting.

PuroEGO

Daniel Martín Ruano

Director of Operations