Case Study: Home Franchise Concepts achieves accessible insights for 2,600 territories with Domo

Home Franchise Concepts expands data to 2,600 territories with Domo

Home Franchise Concepts (HFC) helps entrepreneurs run businesses across 10 brands and 2,600 territories but struggled to turn fragmented, manual BI into usable insights. Data lived in six separate CRMs plus corporate and marketing sources, reporting was inconsistent and often delivered as static monthly PDFs, and franchisees and local teams lacked timely, actionable information.

By deploying Domo and Domo Everywhere HFC created a single source of truth and rolled out near–real-time dashboards to franchisees and corporate users with consumption‑based licensing. The marketing team cut eight hours/week on report prep, teams now meet weekly to reallocate spend and optimize campaigns, and franchisees get daily, easy-to-use insights to drive hiring, promotions, lead prioritization and revenue growth across all 2,600 territories.

Home Franchise Concepts

Lena Singleton

Digital Marketing